Mia McCarthy is the founder and CEO of Yummia.
Mia was motivated to develop a range of ready-to-go bircher muesli products after she noticed a gap in the market in 2011. After trialing her product on family and friends Mia took Yummia to local shops, cafes and restaurants. Fast forward to 2016, Yummia has grown to now be stocked nationally in supermarkets across Australia and is positioned to start off an international export arm. Yummia has expanded from the first ready made bircher muesli product and now includes yoghurts in its range, and is quickly becoming a recognizable household brand.