Adina is one of the co-founders of STM, and leads the Product teams to design, develop and produce all STM and Element Case merchandise. Her role also includes brand and marketing, which she ran until 6 years ago when STM brought a marketing director on board.
Adina has an Arts Degree from UNSW and a Graduate Diploma in Business and Marketing from UTS. Her background is in product development, having worked as Accessories Buyer for Australian brands Hound Dog and Seafolly before starting STM with Ethan Nyholm in 1998.
Rare Birds Con 2016 Topic
GETTING ON: Insider Tips for Doing Business in China (Panel)